Dr. Jo-Anne Tull’s BluePrint for Caribbean Creatives


In this video, Dr. Jo-Anne Tull — educator and cultural industries consultant—explores the many roles she balances and her impactful work in arts administration and entrepreneurial development. She sheds light on the opportunities and obstacles Caribbean artists face, particularly the policy gaps that limit standardized earnings and access to financial systems.

Drawing on models from countries like Canada and Ireland, Tull illustrates how sound policy can empower the arts. She advocates for greater financial literacy and structural support for emerging creatives, emphasizing the Caribbean’s vast and untapped cultural wealth. Despite the pressure to pursue conventional careers, she notes a growing enthusiasm for arts education among young people.

Tull also highlights the importance of dreaming and strategic thinking for creative success, closing with an encouraging message: pursue your passion, trust your talent, and never stop imagining what’s possible.

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