Petrotrin – A Sociocultural Fiasco …

glass half fullI’m a “glass half full” kind of person, which is why I see the Petrotrin closure as an opportunity for inspired leadership on one hand, and the transformation of our people on the other. Leadership and transformation both require a willingness to change the way we see things. The behaviourists talk about changing our mental models, but before we change those mental models we have to engage in a deep conversation about how and why we need to change. And this is where my “glass half full” notion becomes fragile and even smashes to smithereens. All I see before me is confrontation … one-upmanship … winners [those who think they are] and  losers [many who know they are]. This is too important a decision for fragile egos to prevail. It requires inspirational leadership and communication. Businesses go “belly-up” every day but what makes a difference is the capacity of the people involved to see the opportunity in the crisis, and their willingness to roll around in the mud and come out with clear action plans which will be honoured by gentlemen.

The closure of Petrotrin goes way beyond the disappearance of the flare which has brightened the skyline for more than 75 years. The closure will see the darkening of more than 35 fence line communities which thrived because of the business generated by employees at the Refinery. Gasparillo, Marabella, Plaisance Park, Claxton Bay will change because the refinery no long exists. The delivery of medical services to 20,000 persons annually will also change. The positive outcomes derived from the company’s support for sport and culture will change if not disappear. These are not hard economic arguments but sociocultural considerations.  Indeed; the loss of activity in the area will cause loss of business to the area – from fruit and snack vendors to stores and gas stations – all will be affected. These business owners might go from contributing to the economy, to being a drain on it. The loss of healthcare might financially finish off some families, who also might end up having to rely on government handouts.

From a Leadership viewpoint, we will see the extent to which this Rowley led administration can use this as an opportunity to change governance structures at state enterprises. We will see if there is the capacity to transform the public service. We will see if a model emerges which can make WASA into a productive enterprise. This situation has been played out before – the loss of the sugar cane industry which is thriving in other parts of the world (not just for sugar, but alcohol as fuel and other products).  If none of these happen then it will be fair to conclude that another opportunity for transformation has been squandered and perhaps the leadership capacity just does not exist.

So, the jury will be out for some time with regard to leadership but with regard to communications, the murkiness in the environment confirms to me that it is a textbook example of how “not” to handle communication of a major decision. In today’s mediated communications world, leaders have a responsibility to shape their narrative by telling their story. The story of the closure of the refinery has not been told and if anything has raised a level of mistrust which will take a long time to change.

What we are seeing is an “old power” approach in which the Prime Minister and a select few hoard resources like a dam holding back water, flooding some areas to destruction, while causing drought elsewhere. What is actually needed is a new power approach which is “open, participatory and distributed”, the way rain and rivers distribute water in a forest, so everything grows and thrives. Countries like Qatar, Saudi Arabia and Norway are successfully doing this, so this is not a pie-in-the-sky idea.

The big question remains: Is the T&T leadership grown-up enough to do this, and are the T&T citizens responsible enough to handle the resources?

Imbert … neither the love nor the likes!

Jamaican reggie artist Chronixx does it for the “love, not the likes”.  That is the line that dominated my mind in the recent hurricane of lashes that the Minister of Finance received from his post budget discussion.

 

I am convinced that Minister Imbert does it neither for the love nor the likes.  He has been returned to office by his constituents for the past 25 years and this reassures him (the way a battered woman reassures her abuser) that the population will always love him. But politics and spousal abuse are not the same and it is only a matter of time before his constituents say, “enough is enough.”  While I recognize that the vote is for the brand (ie. the party), the representative will either add value or diminish the brand by his actions and words, and at the moment the brand seems to be going in the wrong direction.

Minister Imbert, like the leadership of the current Cabinet represents a cohort which refuses to believe that our future politics will be determined on social media. He is stuck in a paradigm which died at the turn of the last century.  Public figures and indeed politicians whose salaries WE PAY, MUST engage us respectfully.  Communicating in an age of social media means that your every communication must be based on a wellthought through strategy that considers (a) your target audience and (b) the outcomes you wish.  Once your strategy is agreed, and the target audience identified, then you shape the message and decide on the messenger.

Communicating in a digital age means that audiences want quick, easily digestible messages.  They will not engage with the 3-hour budget presentation or the full clip of the exchange at the post-budget discussion.  They will receive whatever is trending and unfortunately in this instance, what was consumed was an articulate black women taking on a sullen faced white politician.  No legal threat or manoeuvre could erase that impact.

The current government has been weak at traditional Communications and they are even weaker at communicating in a digital age. What is needed is a total re-design of the engagement strategy of the government at every level, from the budget presentation to the employment practices of public servants.  Systems re-design is the only way to become effective.

Here’s a CNBC comment that could put some reality to the dinosaur-like thinking that is passing for communications and leadership.

“At 2.01 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined.  (Source: CNBC)”.

Minister Imbert doesn’t seem to care for the love nor the likes so it’s licks for the population.