TTT: A Critique

Words by Ayrïd Chandler


Having been tagged in a couple posts, I’m taking a break from vacation to join the dialogue on the newly released logo for TTT.

Disclaimer: The thoughts written below are purely my opinion as a graphic designer, based on a 4 year B.F.A. in Graphic Design education and a following 6 years of graphic design experience.

So firstly, why the logo change?

I’m going to speculate that they maybe no longer owned the rights to the original design, or they wanted to part from the past and start a new chapter of TTT, look and all. I am also going to speculate that someone wanted the logo to be all caps since it is written TTT but the old logo was in lowercase. (Pure speculation). Lots of corporate clients have told me that lowercase means childish and is not taken seriously. *kanye shrug* I’m assuming that they wanted to…

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