We continue to tip toe around the problem with our tourism product rather than confront the fundamental issues. Here are some facts:
- As long as the THA continues to be the major employer in Tobago, productivity and customer service WILL not improve. “ah we boys” have no reason to change their behaviours.
- Until we stop the “double dipping” by the THA in the pot to advertise the destination and parade at travel markets etc. we will continue to have no advertising presence in any outlets.
- Unless we invest in supporting the dive shops we will continue to lose market share in the diving business.
- Unless we level the playing field and ensure that all potential investors in the tourism market are treated equally there will be no expansion of the industry.
There are few quick wins in this market. What is required is openness, transparency and some tough action to communicate to our people that Tourism is a real mechanism for diversification.
This Yvonne Baboolal article in the Trinidad Guardian speaks some truths which the Prime Minister and his Ministers need to hear.