Demming Chronicles chats with IT Strategist Tracy Hackshaw and Advertising Specialist Mark White.

Demming Chronicles chats Tracy Hackshaw who has been involved in the ICT sphere for more than 20 years. He works towards driving transformation to help our country become more competetive in the digital economy. This wide ranging discussion included governance, service delivery, oversight and accountability. He commented about our insecurity with regard to a single approach to internet connectivity and the risk that poses. The conversation continued with Mark White whose experience as an owner of an Advertising Agency informed his conclusion that Advertising Agencies are significantly at risk for their survival. He also noted that over the past 10 years, the industry has experienced rapid transformation and that Covid 19 was in fact an accelerant rather than a game changer. To quote him: “people are looking for depth in a phrase”.