Chatting with CEO of Nevis Tourism Authority.

Tourism in Nevis
This edition of Demming Chronicles explored the island of Nevis with CEO of the Nevis Tourism Authority Jadine Yarde. Under her leadership, the focus is on developing a strong team to communicate clear messages. The Covid Pandemic provided an opportunity for collaboration between Nevis, St. Barts, St. Martin, Anguilla, St. Kitts, Saba, and Sint Eustatius to promote the concept of island hopping among different islands as a unique experience for visitors.

Intra Regional Travel
A major obstacle to Caribbean island hopping is the cost of intraregional travel to the extent that a ticket from New York to France can cost less than a regional ticket or one to get a person to the Caribbean. Jadine is confident that this long-standing issue can be solved if we collaborate and are prepared to engage in open conversations.

Leveraging Technology

She also commented on the importance of packaging our Caribbean offerings as an opportunity to share the unique cultural experiences of people who are resilient, proud, and fun-loving. To young people across the region, she pointed out that the new shift in technology brings with it opportunities to develop different methods of communicating and creating content to reach audiences whose interests go beyond sun, sea, and sand.

Whether it is “Nevis Naturally” or “Nevis Nice”, a warm welcome awaits you.

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