Chatting with Digital Strategist Keron Rose


Wellness and Mental Health

In this conversation about wellness and mental health, Online Business Strategist Keron Rose commented that the Caribbean region has a very low digital presence when searches are done for mental health. This low presence suggests that platforms related to mental health and wellness are not optimizing their websites for inclusion in data searches.

SEO Optimization

From a technical standpoint, search engine optimization (SEO) is important in the field of mental health and wellness because the results can provide insights into the questions people are asking and the problems which need solutions. Understanding those voids can lead to targeted content creation and resource development.

He commented that platforms that are trying to push out products and information about mental health and wellness should have basic things like a website and they should take the opportunity to learn from existing best practices around search engine optimization. Used efficiently, your SEO will show what people are searching for in relation to mental health and wellness as well as provide other information for example a map showing which countries in the Caribbean are searching for mental health and wellness.

Awareness about Mental Health

In responding to a question about raising awareness around mental health Keron commented that a useful starting point is to have open, public conversations and move away from only discussing mental health and wellness when there has been a negative incident in which someone’s personal experience becomes the talk of the day.

Keron shared that his awareness level of mental health and wellness skyrocketed when he had to support a close relative who experienced a manic episode and was institutionalized to begin the recovery process. His intimate involvement with that process made him very aware that people with major mental health issues can appear as normal and high functioning but that does not mean that their symptoms are not present.

Self Education

This experience led to a deep process of educating himself and beginning to understand his stressors. He had to accept that he was stressed by being in Canada, working in corporate, having a poor diet, and not exercising.

He returned to Trinidad and removed every stressor that surround him. Today he proudly states that he is stress-free and his mental health is much better. He acknowledged that running a business has ups and downs, but he is not stressed and is now on the road to continuous improvement. Keron is working on improving his nutrition, being more consistent with his exercise routine, and getting sufficient rest but that is really his daily challenge.

Focus on your mental health

His advice is to begin your journey to improving your life by focussing on your mental health, your knowledge of mental health, and your self-awareness. He highly recommends the book “How to Do the Work: Recognize Your Patterns, Heal from Your Past, and Create Your Self” by Nicole LePera. It was published in 2021 and became the #1 New York Times Bestseller.

It is a book that Keron reads because it gave him a great starting point to embark on the journey of reflecting and thinking about his life, how he was brought up and how he would like to be.

Mental health is prevalent in Trinidad and Tobago and according to the Sixth Report of the Joint Select Committee on Social Services and Public Administration: “as of April 2017, we are ranked as the third highest in the Caribbean with respect to the prevalence of mental illness.” Furthermore, it stated that the stigmas associated with mental health deterred persons from seeking and utilizing mental health services.

Thank you, Keron for your openness in discussing mental health.

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